bringing books to readers
This section highlights my work in book marketing, where strategy and storytelling meet. I’ve developed comprehensive materials to support outreach to media and booksellers, including tipsheets, press releases, and press kits. You’ll find examples of targeted social media and email marketing plans designed to build buzz and connect with readers. Each piece reflects a thoughtful, tailored approach to getting the right book in front of the right audience. Click any of the images below to download or view the whole file.
Full mock press kit for a University of Hell Press poetry title by Dylan Krieger. I designed this press kit in Canva during my first term of the publishing program. It is fun to see how my design skills have progressed since becoming well-versed in Adobe Creative Suite.
Mock email marketing plan and outline.
Mock social media marketing copy with an attached paid advertising budget outline.
marketing for creative industries
I designed sample flyers and event announcements for PSU’s Creative Industries department. Each piece follows the program’s branding guidelines, using engaging, on-brand copywriting to promote events and courses. From layout to language, these materials are crafted to capture attention, communicate key details quickly, and make academic offerings feel exciting and accessible.
becoming a better empathy-focused manager
The following document illustrates a comprehensive culmination of my learning from my Management in Book Publishing class. It highlights what makes a great manager and provides further resources for people wanting to become better managers. This document blends my design skills with marketing, as many concepts mirror successful brand management principles. Great leadership is the most powerful tool for leading a successful team and accomplishing business goals.
